Google announced that will discontinue PageRank in the future, action that brought a wave of concerns among the “webmasters” having only one concern: “What PR will I have on the next update? ” What is your PR? ” and ” Link costs $50 because it is PR5”…
On the other hand, it isn’t a certain thing whether Google will drop the PR when it comes to some search engine’s internal calculations or not but it seems that we will not know these numbers anymore, which is definitely a good thing. There are two kinds of people: those who run after PageRank and those who simply ignore it.
In the first category we will find mostly webmasters who have created sites for selling links only. As you know, Google does not recommend buying links and it seems that this change has something to do with link-selling market. Moreover, in this category there are some SEO guys who understand that a bigger PR can be translated with higher rankings/conversion, which is utterly wrong.
The second category is related to those folks that simply ignore the PR and for these ones the basic rules will remain unchanged (of course, in this category you can find both SEO services firms and customers that they did not care about PR from the first place). And the basic rules are definitely as follow (in regarding to link building, of course)
- Fresh, interesting and unique content on the website
- Good on-page SEO
- Good internal links architecture
- Good web hosting, thus fast loading sites
- Good numbers of authority backlinks
- Low numbers of outbound links
- Last, but not least, relevance, relevance, relevance
But how will link building be affected by this change? Because let’s face it, it will take place sooner or later. The single link builders affected will be those that were “thinking in terms of PR”, however instead of searching for PR when trying to build links they will be more concerned on how related the website is, anchors text distribution, editorial/footer links differences and so on. So in the end it can only lead to “SEO evolving”.