Category Archives: Webmastering

webmaster related blog

Webmastering

Google Insight Search – What can it be used for?

Most of the times website owners forget doing some basic keywords research, whether we are talking about finding good keywords for PPC campaigns or even for organic optimisation. Google, as always, has yet another great tool for helping us in this matter called Google Insight Search. Google Insight Search reveals the search trends based on several criteria, when “asked” about different keywords or keyphrases.

This service is just a fantastic free one for companies trying to optimise and promote popular keywords related to their specific niche topic and also see which ones are on a “going up” or “going down” trend. What makes Google Insight Search truly an outstanding tool is the fact it reveals keywords trends based on the course of several years, thus getting a nice picture of whether it worth promoting or not a certain industry keyword.

This tool also helps you compare search volumes patterns based on regions, period of time and more other. Using it is a very easy task: just enter a search term you are trying to see whether it worth or not, choose your country and hit enter.
Suppose you do a search for the phrase “seo company” in UK, in the last years in England. Note that in the last month the sentence suffered a decline in terms of searching but also there are some relevant keywords that can be used instead of that. Moreover, the tool shows you that London is a great city to target related to that keyword while most searches are performed on that location.

Whether you are just starting a new campaign or working on a previous one, it might be a good start to use this tool in your SEO campaign and step-up with the right foot in website optimisation.

Webmastering

Are you still affected by PR-mania when building links?

Google announced that will discontinue PageRank in the future, action that brought a wave of concerns among the “webmasters” having only one concern: “What PR will I have on the next update? ” What is your PR? ” and ” Link costs $50 because it is PR5”…

On the other hand, it isn’t a certain thing whether Google will drop the PR when it comes to some search engine’s internal calculations or not but it seems that we will not know these numbers anymore, which is definitely a good thing. There are two kinds of people: those who run after PageRank and those who simply ignore it.

In the first category we will find mostly webmasters who have created sites for selling links only. As you know, Google does not recommend buying links and it seems that this change has something to do with link-selling market. Moreover, in this category there are some SEO guys who understand that a bigger PR can be translated with higher rankings/conversion, which is utterly wrong.

The second category is related to those folks that simply ignore the PR and for these ones the basic rules will remain unchanged (of course, in this category you can find both SEO services firms and customers that they did not care about PR from the first place). And the basic rules are definitely as follow (in regarding to link building, of course)

– Fresh, interesting and unique content on the website
– Good on-page SEO
– Good internal links architecture
– Good web hosting, thus fast loading sites
– Good numbers of authority backlinks
– Low numbers of outbound links
– Last, but not least, relevance, relevance, relevance

But how will link building be affected by this change? Because let’s face it, it will take place sooner or later. The single link builders affected will be those that were “thinking in terms of PR”, however instead of searching for PR when trying to build links they will be more concerned on how related the website is, anchors text distribution, editorial/footer links differences and so on. So in the end it can only lead to “SEO evolving”.

Webmastering

Free quality templates for your web design efforts

We all need quality website templates when trying to launch a new website and finding a great template can be most of the times quite a difficult task. One of the most face issue people usually encounter is the hassle of finding a quality template for a niche website and niches like lingerie, dating and so on are considered quite hot nowadays thus the need of templates for this kind of websites.

Hot Templates is one such website that not only features only quality niche templates but also it provides them free of charge. Templates for web hosting, dating sites or even hot niches like lingerie sites can be easily found and downloaded from this website with no cost involved. Designing a lingerie site is not such an easy task for anyone, but with a high quality template on this niche things are starting to seem easier than before.

Most of the templates found here can be downloaded with the appropriate fonts, .css, .html and .psd. Creating a dating site has never been so easy before, with all the hot templates that will be found on the website every web designer (and not only) can literally create a fast and high-quality dating site with a blink of an eye.

The lingerie template on the other hand is a hot one; not many times one will have the opportunity to download free of charge a ready-made template for such a laser-targeted niche. The website does not require any registration, just visit, search the template you would like to use and download it. As simple as that.

Webmastering

Google to change the game in fighting with spam

Although over the last years Google rolled out thousands of major algorithm changes that caused up and downs, however when it comes to fighting against search engine spam things have not changed too much, same with content farms, auto-generated websites and so on.

Recently, Google’s Matt Cutts wrote a blog post related content farms and how Google will be fighting with those in the following months. Basically, they have launched a redesigned “document-level classifier” that it seems to be a major improvement when it comes to fighting with spam websites. To sum it up, Matt announced three major changes that are about to be launched:

– The document-level classifier redesign for on-page spammy content (like keyword stuffing)
– Major improvement for detecting hacked websites (a major source of spam in 2010)
– Sites with low levels of original content and those auto-blogs seem to have come to an end

Therefore, we should be waiting for some major changes in “auto-blogging world” and “links from “high PR .gov .edu links marketplace”, this could mean a great step-up in Google algorithms. Matt Cutts added that Google’s major concerns in 2011 will be however related to auto-generated content websites while they receive many complains from both searchers and other SEO companies/people.

However, one question should be asked: what kind of auto-generated content websites Google will try to tackle? Are they talking only about personal auto-blogs made for money sites or are they including even big websites using auto-generated content like AllTop? Remember the action against Mahalo?

It seems that 2011 will be the year when Google is trying to put more emphasis on original content, on websites that really deserve top places in SERPs and on the other hand those auto-generated content sites seem to have come to and end. We consider this latest Matt Cutts’ blog post more like a warning than a simple announcement, but only time will tell us whether if we were right or wrong.

Webmastering

How to sell products on Twitter

Twitter has become lately not only a social media website where you could share links, build a community and so on but also a great place for helping you in your SEO strategy (Matt Cutts admitted social media links are now part of SERPs algorithms) and furthermore, a website where you could easily sell your products as well (or others’ products, as an affiliate marketer).

Finding clients on Twitter it is not something as difficult as it may sound, when using the proper tools for doing this. Let’s take for example online stores selling their products on Twitter, with great success ; these all work, so why wouldn’t you dive in and search for other distribution channels like Twitter ?

Maybe some of you have heard in the past about this tool, maybe some have never heard about it : TweetDeck – a so called « social media dashboard ». It is easy to install and use, just go to TweetDeck.com, download the app and run it. Before using this tool you should first create a list of buying-phrases that will definitely help you finding new customers. For examples, as Valentine’s Day is almost here, you could run queries like « Valentine’s gifts », « gifts ideas for Valentine’s », « gifts for my love » and so on.

Ok, so we have the list, now search those through TweetDeck and start making offers to potential customers ; one word of advice though, do not overdo it or it might turn against you. The best approach would be to start asking questions like « what kind of gift would you like », « does your girlfriend likes movies » etc. This way you will get to know what gift to propose to your prospect and also start building relationships as well.

This is definitely not a quick get-rich-online scheme but a method of increasing your sales and searching for prospects on various different channels, others that you have been used with by now.